Women everywhere have loved Coach since its founding in 1941. In fact, many fondly remember a Coach bag as being their first luxury purchase - cherished and often passed down to a daughter to be enjoyed.

It makes sense the fashion house knows how to do Mother’s Day right.

In a full in-store activation, Coach brought Bex into one of their top locations to sketch portrait greeting cards for clients as they shopped for their gifts.

Mothers love a thoughtful note, and this unique keepsake was a perfect gift to celebrate her alongside the complimentary bouquet that guests received with purchase.